In Partnership with Cartier: This week, Watch Advice & Cartier hosted an intimate group of watch collectors and enthusiasts in Brisbane at the newly renovated Cartier Boutique, & showcased their latest releases from Watches and Wonders 2023 over two nights. Here’s how it went…
Cartier is no Stanger to watches. The high end brand is one of the largest watch brands in the world today, and according to the 2022 sales figures released in March by Morgan Stanley, second only to Rolex and overtaking Omega (now in 3rd position) in terms of volume and revenue. The Maison is well known for it’s High-Jewellery collections but it has a long standing history with watchmaking too, which may not be as well known. Cartier is about to change this.
Australian watch enthusiasts are always wanting to get hands on with watches to try them out. After all, it really is the best way to decide whether or not a piece is for you. So Watch Advice teamed up with Cartier this week to bring the pieces that were released at Watches and Wonders this year to Brisbane, and hosted an intimate showcase over 2 evenings with watch collectors and enthusiasts in Queensland.
Hosted at the newly renovated Cartier Boutique in Brisbane, myself and Chamath from Watch Advice along with Nicola Ashworth, Cartier’s Marketing Manager, Watches, Fragrance & Accessories and Juanfra Delgado Entrambasaguas, Cartier’s Communications Executive and the Brisbane Boutique staff showcased their 2023 novelties to a group of enthusiastic watch collectors.
On show were pieces from the Santos De Cartier, Santos-Dumont, Pasha, Tank Américaine, Baignoire and Privé collections. All stunning pieces in their own right, and something for both men and women with that typical Cartier flair.
There were some special pieces on show as well, ones you would normally not get to see first hand, such as the yellow gold and the platinum Tank Normale from the Cartier Privé Collection. These are special not only because there are just a few available, but the detail on the finishing, especially the facetted crystal that is made by hand, and by one person is a joy to see.
This year, Cartier showcased a range of skeletonised Santos-Dumont in their Watches and Wonders releases with micro-rotors, and these are something to see up close and on your wrist. Full details on these pieces can be found in our write up here. The skeletisation on these are fantastic, and you understand their appeal once on the wrist, especially the Santos-Dumont with the micro-rotor at the bottom.
Throughout the night, guests enjoyed a range of canapé s and champagne, with the Cartier Boutique staff always at the ready to assist with any questions around the pieces.
Being only a small group of watch lovers each night meant that each person was able to get up close and personal with all the pieces, try them on and really get a feel for them on the wrist. At the end of the day, this is how we choose what’s the best fit for us.
As watch journalists, and people who are always handling pieces from many brands, we do get asked a lot of questions on what watch to buy, how does this wear etc. We always say the best way is to go and try them on, feel them on the wrist and get a sense of how it wears. And so often we get told that “I wasn’t sure I liked this watch, but when I tried it on in person, I loved it!” And there was a lot of that going on over the two nights at Cartier!
Personally, Cartier haven’t been on my radar until recently, and even though we live and breathe watches, you always have those brands that you know of and their pieces, but you’ve not really had a chance to get to know the brand and what goes into each watch. But talking with Cartier and getting to know their brand, their watches, the manufacturing side of them and having the pieces to play with for a period of time, you have a new sense of appreciation for them. It seems that many people who attended over the two nights now feel the same!
A few watch enthusiasts taking in the pieces
Here are some more images from the two nights, and hopefully, we can do more of these for the collector and watch community in the future with more brands that people can get to know and love. And if you want to see more of Cartier’s time pieces, then head into the Cartier Brisbane boutique at 172 Edward Street, Brisbane City, or jump onto the @cartierwatchcommunity to see and learn more about Cartier’s watchmaking and time pieces.
Watch Advice works with selected brands in a paid partnership capacity, and as such, this article is in partnership with Cartier.