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LVMH Watch Week 2026: Roman brand Bvlgari showcases two new stunning Serpenti Seduttori Automatic watches in Malachite and Opaline dials.

Bvlgari probably doesn’t get enough credit as a watchmaker, thanks to its stunning jewellery collection, which can overshadow the watches. But, Bvlgari has very credible watchmaking – something we found out and explored last year when we took a trip to the Haute Hologerie Manufacture in Le Sentier, Switzerland. They are one of the few end-to-end manufactures in the industry, making dials, cases, and the award-winning and record-holding movements, which you can read about at your leisure in the article below.

Bvlgari: Masters Of The Ultra Thin Complication

What Bvlgari does very well is combine its watchmaking and jewellery, and nowhere is this more evident than in the iconic Serpenti collection. There are varying iterations of the Serpenti, but the Serpenti Seduttori is a great example of fineese and brand DNA combining into one elegant watch that is both a watch and jewellery. And this year for LVMH Watch Week 2026, Bvlgari has given the Serpenti Seduttori a new skin in the form of two new models – one with a beautiful green Malachite dial, the other with a white opaline dial.

Each piece is similar in nature and looks, but look a little closer, and you’ll see a few small differences that set these apart, a part from the aforementioned dial colours. But what is the same is the 34 mm rose gold case and bezel set with 36 round brilliant-cut diamonds weighing in at approx 0.6ct. This makes each a worthwhile option for any date nights or evening occasions, or should the mood suit, on a daily.

Green With Envy

The green Malachite piece for me is the standout of the two, thanks to the vibrant green stone dial. Stone dials re in essence, all unique, as each is cut and shaped from individual stones, so each watch will be unique in that regard. The dark and light striations across the dial really catch your eye, and the rose gold-plated applied indices, along with the 12 and 6 in Roman numerals, come alive on the green Malachite.

With this model, you also have a snakeskin-like flat 18k rose gold bracelet that fits like a second skin. I’ve tried these on, and while not my style, the watch does slink around the wrist. For anyone lucky enough to have one adorn their wrist, they will know what I mean. Adding to the charm is the cabochon-cut pink rubellite that sits on the crown, adding to the overall look of the watch in a subtle and elegant way.

As opposed to the slightly smaller 33mm quartz cousin, the new 34mm Serpenti Seduttori houses the new Bvlgari BVS100 Lady Solotempo automatic movement. The BVS100 is another testament to Bvlgari’s quest in miniaturisation and thinness and was introduced to the collection at last year’s LVMH Watch Week in both the Seduttori and Tubogas collections.

With a diameter of just 19 mm, a thickness of 3.90 mm, and 102 components, the Lady Solotempo calibre weighs a mere 5 grams. Even though it is small in stature, it still offers a very respectable 50-hour power reserve, running at 21,600 vph. We saw this particular movement when in Le Sentier, as well as many others, and when you look at these small movements compared to other standard automatic movements, you realise just how much research and development has gone into creating a movement efficient and small.

For Those Who Want More Bling

As the heading says, those who want a little more shine, the white opaline dial offers this. Still in the same 34mm case and bezel set with 36 round brilliant-cut diamonds, it features a bracelet that is also set with 117 brilliant-cut diamonds weighing approx. 2.8cts. The middle “scales” are each set with three brilliant cut diamonds, one larger and two smaller, that make their way around the bracelet.

These in combination with the white opaline dial makes this is some ways, a little more subtle in the case of the watch head, but more sparkle on the bracelet, putting this squarely in the realm of a jewellery watch. It also features the cabochon-cut pink rubellite on the crown, and also features the in-house BVS100 lady Solotempo automatic movement.

Initial Thoughts

Bvlgari is unique in many ways, from an aesthetic perspective, leaning on design cues from Rome and Greece, and with a mix of hard edges and soft curves depending on the collection in question, to the actual pieces themselves that set themselves apart in the world of Swiss watchmaking. Bvlgari is an acquired taste, but for many, once you have acquired it, it seems that you have it for life. Serpenti is no different. I know people who absolutely love it, and some, not so much. But this doesn’t take anything away from the Roman brand, as they do make stand-out pieces. The Seduttori is just that.

The slinky nature of the bracelet, the iconic Serpenti head that houses the watch, and the craftsmanship that goes into creating each piece is up there with the best of them. Subjectivity and personal preferences aside, the Serpenti Seduttori Automatic collection bolsters Bvlgari’s Serpenti lineup, and for those who like the Serpenti collection but may not want to go fully into the Tubogas just yet, then Seduttori offers a more elegant and refined-looking watch that doesn’t stray too far from the overall Serpenti DNA.

References and Specifications

BVLGARI Serpenti Seduttori Malachite. Ref: 103901

Australian Retail Price: Price on Application

BVLGARI Serpenti Seduttori Opaline. Ref: 103902

Australian Retail Price: Price on Application

Availability: See your local Bvlgari boutique for more information and details on each piece. Head to Bvlgari.com to see the whole collection