Bubbly, bold, and brilliantly executed. Studio Underd0g’s latest collab with Massena LAB raises a glass to creative horology. Who says fine watchmaking can’t have a little flavour?
Studio Underd0g is a brand that never hesitates to inject humor and creativity into its watchmaking. From the onset, they have pushed the boundaries of traditional design by creating dials inspired by fruit, from the Watermelon Chronograph to the Mint Choc Chip and Desert Sky. Each release has carried a distinct personality, proving that serious watchmaking can still be fun, imaginative, and refreshingly different. Their latest creation, in collaboration with Massena Lab, proves exactly that.
Aptly named Champagne & Caviar, this is a 200-piece limited edition timepiece that brings together British design with the refined sensibilities of William Massena’s horological lab. This is a way to celebrate the finer things in life, not through glamour like diamonds and gold, but rather through texture, tone, and tasteful storytelling.
From the timepiece’s polished stainless steel case to the more colourful details hidden within the dial, every inch of the Studio Underd0g X Massena LAB 03series Champagne & Caviar showcases Studio Underd0g’s charm. In collaboration with Massena LAB, this latest creation continues that playful spirit we have come to love from Studio Underd0g, while stepping into a new realm of refinement, pairing two of life’s greatest indulgences, champagne and caviar, in a limited-edition chronograph.
Case Design
The Studio Underd0g X Massena LAB 03series Champagne & Caviar comes with a 38.5mm stainless-steel case that follows the proportions of the 03Series, which have become a signature design for Studio Underd0g. The case, sitting only 13.6mm thick, is compact, wearable, and also beautifully finished. The 44.5mm lug-to-lug distance is executed perfectly, as such a short distance allows the watch to wear extremely well on the wrist.
The brushed and polished surfaces of the case and bezel add depth and luxury appeal, shining beautifully under different lighting angles. A simple pump-style monopusher crown sits neatly at 2 o’clock, reinforcing the minimalist approach while giving the watch its unique single-button identity.
Dial Design
The dial of the Studio Underd0g X Massena LAB 03series Champagne & Caviar is where the watch really comes to life. While the case design is standard for the 03Series collection, the dial keeps the iconic elements that make the 01Series and 03Series (both these collections share similar dial designs), while imbuing it with a fresh new look of bubbly champagne and the lush appearance of caviar.
The dial is built using a dual-layer construction, with the radially brushed base dial setting the stage for a coarse, dégradé upper surface that shifts from champagne gold at the centre to a darker rim around the edges. A subtle nod to the effervescence of freshly poured bubbly. Then we have the 30-minute counter at 3 o’clock, which has been designed to look like a tin of caviar, complete with glossy, three-dimensional bead textures that give a three-dimensional illusion. The small seconds sub-dial at 3 o’clock, however, keeps things relatively clean in terms of artistic design, as we have come to expect from the 03Series dials.
A tasteful detail that can be missed is the chronograph seconds hand. At the bottom of the hand is a tiny champagne bottle, tying the whole champagne and caviar theme together in classic Studio Underd0g fashion.
Movement
Powering this latest Studio Underd0g X Massena LAB 03series Champagne & Caviar is a manual-wound Sellita SW510 M Élaboré grade monopusher movement. This movement is able to offer a decent 63-hour power reserve, with the accuracy of being adjusted to +/- 5 seconds a day. The movement has been made visible through the caseback, showcasing various finishing techniques such as Côte de Genève (including a custom Côte de Genève, ruthénium anthracite finished bridge exclusively made for Studio Underd0g), perlage, along with a touch of colour from the blued screws, jewels, and balance wheel, adding a refined technical execution to what is otherwise a fun storytelling timepiece!
Each movement also undergoes independent inspection and demagnetisation by Horologium in Great Britain before assembly, a thoughtful step that underscores Studio Underd0g’s attention to precision and reliability.
Initial Thoughts
This collaboration perfectly captures what makes both brands unique and special. Studio Underd0g provides the wit, creativity, and visual flair, while Massena LAB brings a level of restraint and refinement that turns the playful idea into a collectible chronograph. The Studio Underd0g X Massena LAB 03series Champagne & Caviar feels like a premium timepiece, and yet is approachable. As with all Studio Underd0g creations, this timepiece is another conversation starter that doesn’t take itself too seriously. It’s a bold reminder that great watchmaking can be fun without sacrificing craftsmanship.
Offered at $3,500 Aud the Studio Underd0g X Massena LAB 03series Champagne & Caviar has a unique blend of artistry, humour, and mechanical substance. The timepiece, unfortunately, is already sold out, which honestly is no surprise. With only 200 pieces being made, this collaboration feels like one of those rare projects that hits the sweet spot between creativity and collectability, and with some great colours to boot, this is certainly proof that sometimes, the most unconventional ideas make for the most memorable watches!
Specification: Studio Underd0g X Massena LAB 03series Champagne & Caviar
- Dimensions: 38.5mm x 13.6mm thick x 44.5mm lug-to-lug distance
- Case Material: 316L Stainless steel with polished and brushed finishes
- Dial: Radial brushed base-dial and coarse dégradé top-dial
- Water Resistance: 50m (5 Bar)
- Movement: Sellita Cam-Operated Monopusher Manual Winding SW510 M
- Movement Power reserve: 63 hours operating at 4Hz (28,800 VpH)
- Crystal: Sapphire with anti-reflective coating
- Bracelet/Strap: Pebble-grain Calfskin Strap with quick-release signed 316L Stainless Steel buckle.